I love this.
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A Dissent on Starbucks by Jackie Mason
Starbucks is the best example of a phony status symbol that means
nothing, but people will still pay 10x as much for because there are
French words all over the place. You want coffee in a coffee shop,
that's 60 cents. But at Starbucks, Cafe Latte: $3.50. Cafe Cremier:
$4.50. Cafe Suisse: $9.50. For each French word, another four dollars.
Why does a little cream in coffee make it worth $3.50? Go into any
coffee shop; they'll give you all the cream you want until you're blue
in the face. Forty million people are walking around in coffee shops
with jars of cream: "Here's all the cream you want!" And it's still 60
cents. You know why? Because it's called "coffee." If it's Cafe Latte
- $4.50.
You want cinnamon in your coffee? Ask for cinnamon in a coffee shop;
they'll give you all the cinnamon you want. Do they ask you for more
money because it's cinnamon? It's the same price for cinnamon in your
coffee as for coffee without cinnamon - 60 cents, that's it. But not in
Starbucks. Over there, it's Cinnamonnier - $9.50. You want a refill in a
regular coffee shop, they'll give you all the refills you want until you
drop dead. You can come in when you're 27 and keep drinking coffee
until you're 98. And they'll start begging you: "Here, you want more
coffee, you want more, you want more?" Do you know that you can't get
a refill at Starbucks? A refill is a dollar fifty. Two refills, $4.50.
Three refills, $19.50. So, for four cups of coffee - $350.
And it's burnt coffee. It's burnt coffee at Starbucks, let's be honest
about it. If you get burnt coffee in a coffee shop, you call a cop. You
say, "Oh, it's a blend. It's a blend." It's a special bean from
Argentina..... " The bean is in your head.
And there're no chairs in those Starbucks. Instead, they have these
high stools. You ever see these stools? You haven't been on a chair that
high since you were two. Seventy-three year old Jews are climbing and
climbing to get to the top of the chair. And when they get to the top,
they can't even drink the coffee because there's 12 people around one
little table, and everybody's saying, "Excuse me, excuse me, excuse me,
excuse me....." Then they can't get off the chair. Old Jews are begging
Gentiles, "Mister, could you get me off this?"
Do you remember what a cafeteria was? In poor neighborhoods all over
this country, they went to a cafeteria because there were no waiters
and no service. And so poor people could save money on a tip.
Cafeterias didn't have regular tables or chairs either. They gave
coffee to you in a cardboard cup. So because of that you paid less for
the coffee. You got less, so you paid less. It's all the same as
Starbucks - no chairs, no service, a cardboard cup for your coffee -
except in Starbucks, the less you get, the more it costs. By the time
they give you nothing, it's worth four times as much.
Am I exaggerating? Did you ever try to buy a cookie in Starbucks? Buy
a cookie in a regular coffee shop. You can tear down a building with
that cookie. And the whole cookie is 60 cents. At Starbucks, you're
going to have to hire a detective to find that cookie, and it's $9.50.
And you can't put butter on it because they want extra. Do you know
that if you buy a bagel, you pay extra for cream cheese in Starbucks?
Cream cheese, another 60 cents. A knife to put it on, 32 cents. If it
reaches the bagel, 48 cents. That bagel costs you $312. And they don't
give you the butter or the cream cheese. They don't give it to you. They
tell you
where it is. "Oh, you want butter? It's over there. Cream cheese? Over
here. Sugar? Sugar is here." Now you become your own waiter. You walk
around with a tray. "I'll take the cookie. Where's the butter? The
butter's here. Where's the cream cheese? The cream cheese is there."
You walked around for an hour and a half selecting items, and then the
guy at the cash register has a glass in front of him that says "Tips."
You're waiting on tables for an hour, and you owe him money.
Then there's a sign that says please clean it up when you're finished.
They don't give you a waiter or a busboy. Now you've become the
janitor. Now you have to start cleaning up the place. Old Jews are
walking around cleaning up Starbucks. "Oh, he's got dirt too? Wait,
I'll clean this up." They clean up the place for an hour and a half.
If I said to you, "I have a great idea for a business. I'll open a
whole new type of a coffee shop. A whole new type. Instead of 60 cents
for coffee I'll charge $2.50, $3.50, $4.50, and $5.50. Not only that,
I'll have no tables, no chairs, no water, no busboy, and you'll clean
it up for 20 minutes after you're finished." Would you say to me,
"That's the greatest idea for a business I ever heard! We can open a
chain of these all over the world!"
No, you would put me right into a sanitarium. Starbucks can only get
away with it because they have French titles for everything, Nazi
bastard son-of-a-bitches. And I say this with the highest respect,
because I don't like to talk about people.
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